Sally’s main areas of responsibility are improving access to the Jurassic Coast and enhancing the visitor experience. She is also responsible for the management of the Jurassic Coast brand and was instrumental in its development when the site was first designated in 2001. Sally works to increase awareness of the Jurassic Coast and World Heritage in general, and has forged successful partnerships with other World Heritage Sites in the south west. She also leads the liason between the Jurassic Coast and other partnerships such as AONBs and Local Action Groups.
Sally King is a passionate advocate of sustainable transport, and works to encourage and promote its use along the Jurassic Coast through influencing transport providers to improve connectivity. She is also the chair of the Dorset and East Devon Litter Free Coast and Sea Group. In addition, Sally works to secure funding and provide the strategic lead for key projects, such as the provision of effective, consistent signage along the Jurassic Coast. She also led on the application which saw the Jurassic Coast winning the international Tourism for Tomorrow award in 2005.
Before moving to Dorset Sally worked for Wiltshire Tourism for three years on the development of sustainable tourism initiatives, and before that worked the summer and ski seasons all over Europe. Sally loves walking, skiing and sailing, competitive rowing for Bridport Gig Rowing Club, and taking part in summer competitions across the south west.
Sally King’s Jurassic Coast hotspot
‘My favourite part of the Jurassic Coast is the part which is closest for me to get to – Ringstead – I love the wilderness of the Undercliff to the east of the bay. I also love walking further west and occasionally even venture inland – although preferably somewhere where there are still glimpses of the sea.’