Purbeck Ice Cream have raised more than £3,000 for the Jurassic Coast Trust from proceeds from their Jurassic Range of flavours. Launched in late 2017, 10p from every tub in the range, which includes the Dig-A-Saurus, Ammonite Bites, Purbeck Rocks and Sull-Diggery flavours, goes to the Trust to help them look after the World Heritage Site and educate people about it.
In 2019, proceeds from Purbeck Ice Cream’s Jurassic Range also sponsored free places for 100 children on guided walks to Dorset’s dinosaur footprints, which are located in the Purbeck village of Worth Matravers. The Trust hopes to resume these walks in 2021 once government guidelines around public gatherings have been relaxed.
Guy Kerr of the Jurassic Coast Trust said of the collaboration, “We are absolutely delighted to have reached this milestone of £3,000 raised in donations. Support from Purbeck Ice Cream is critical for us in ensuring we can protect the Jurassic Coast so that it retains its UNESCO World Heritage Site status. Sadly this year we have not been able to appear at any public events or festivals alongside Purbeck Ice Cream as we usually do, but we hope to resume those appearances in 2021, to speak to more people about our World Heritage Site and its incredible stories.”
Donna White of Purbeck Ice Cream said, “We are pleased to reach this fundraising milestone, and believe it demonstrates the popularity of our Jurassic Range flavours with the public. At Purbeck Ice Cream we believe it’s important to give something back to help protect our local environment, and to inspire people to understand it better and to look after it. Our team are all big fans of the Jurassic Coast and its incredible history, so this collaboration is very close to our hearts.”
Purbeck Ice Cream’s Jurassic Range is available through numerous local outlets, and is also available at events across Dorset and beyond, under normal circumstances.