In 2000, I got a job with the Dorset Coast Forum, as part of the team seeking to secure World Heritage Site status for the Dorset and East Devon Coast. A year later, with World Heritage Site status under our belt, the Jurassic Coast Team came to be. I was instrumental in setting up and developing the Jurassic Coast as a brand and as a destination. I feel incredibly proud now when I see how well embedded the brand is in the local community, and how well recognised the Jurassic Coast is as a global destination.

My role changed in 2017 when I was successful in applying for a new joint post with the Dorset Area of Outstanding Natural Beauty and the Jurassic Coast Trust. I am based in County Hall, Dorchester but still work across the whole Jurassic Coast and am in regular contact with my colleagues in the Jurasic Coast Trust.

My remit is wide and varied, and includes everything from interpretation and landscaping improvements along the coast, to helping harder to reach audiences access the coast and countryside – and of course finding the funding to make things happen in the first place.

My background is Human Geography, so I am no geological expert although after all these years, I have a pretty robust knowledge of the basics. In my spare time, my current slightly obsessive hobby is sea rowing which I do competitively for Bridport Gig Rowing Club.


Sally King’s Jurassic Coast hotspot

‘Ringstead Bay and White Nothe just clinch it, although the view between West Bay and Burton Bradstock from the gig comes a very close second.’


Sally King

Visitor, Tourism and Access Manager, Dorset AONB, based in Dorset County Council

01305 225091