The Jurassic Coast Trust leads the protection of one of the most precious places in the world – the Jurassic Coast World Heritage Site.

Our work is driven by our core aims to protect the World Heritage Site, engage with people and partners, deepen a collective appreciation for the Site’s geoheritage, and build a sustainable future for the Trust.

We also co-ordinate a wide partnership of people and organisations who have a stake in the future of this special place and who are committed to safeguarding it for future generations.

Our Priorities

Our work programme is guided by the Jurassic Coast Partnership Plan, the strategic management framework for the World Heritage Site shared by all stakeholders.

Over the next 4-5 years, the Jurassic Coast Trust will be prioritising the following:

• Preparing the World Heritage Site for Climate Change impacts

• Celebrating the Outstanding Universal Value of the Jurassic Coast globally and locally

• Creating a more secure future for fossils from the World Heritage Site

• Supporting life on a World Heritage Site

• Growing the Jurassic Coast Trust

Old Harry Rocks - sunrise
Early morning sun on Old Harry Rocks, Purbeck. © Steve Belasco -

Preparing the WHS for Climate Change impacts

The Jurassic Coast offers an extraordinary store of knowledge to help people understand the patterns and consequences of past climate change, adding context and substance to the implications of the current climate emergency.

In order to protect this vital asset, we must strive to understand the potential impacts on the World Heritage Site from predicted sea level rise and increased storminess, and emphasise the benefits of sustainable coastal management.

Eype beach from West Bay
Eype beach from West Bay. © Sam Rose

We are going to:

• Seek to understand the potential impacts that predicted sea level rise and increased storminess will have on the Outstanding Universal Value of the Site

• Consider climate change implications for the WHS as a key context in all our conservation case work

• Advocate for sustainable coastal management

• Work to help decision makers understand the current and future conservation needs of the WHS

• Support partners to grow their understanding of the WHS

• Make the Jurassic Coast Trust carbon neutral by 2025

staying safe storm west bay
The power of the sea is continually eroding the coastline, as demonstrated in this image of a storm at West Bay. © Sam Rose

Examples of current work in this area:

• Read more about recent and ongoing Conservation Case Studies from across the World Heritage Site


Triassic rock strata near Ladram Bay
Triassic rock strata near Ladram Bay. © Ben Osborne

Celebrating the Outstanding Universal Value of the Jurassic Coast globally and locally

World Heritage status unites the geological, palaeontological and geomorphological aspects of the Jurassic Coast within a profound, purpose-driven idea – to illuminate why geological heritage matters to all humanity.

The depth and breadth of the geological heritage that underpins the World Heritage Status of the Jurassic Coast is staggering. The potential to inspire people, stimulate their curiosity and leave them motivated to explore further grows every year as new research expands our understanding of this extraordinary place.

Digital platforms provide an increasingly effective way of engaging visitors to the site and new opportunities to reach out to people all around the world.

camp bestival - science outreach - wide v2
Children at Camp Bestival discovering fossils with the Jurassic Coast Trust. © Eddy Pearce

We are going to:

• Create a rich stream of digital content exploring all aspects of the Site’s OUV for a global audience

• Plan and deliver a programme to celebrate the 20th Anniversary of the WHS, starting in December 2021

• Develop a clear and engaging identity for the Jurassic Coast Trust across all digital platforms

• Support partners to produce high quality interpretation about the Jurassic Coast

• Facilitate the ‘String of Pearls’ network of Jurassic Coast museums and visitor centres, in order to share best practice and project ideas

The famous Budleigh Salterton pebbles
The famous Budleigh Salterton pebbles

Examples of current work in this area:

• Follow our JurassicCoastScience Instagram account for regular content relating to the science of our World Heritage Site

• Subscribe to our YouTube channel for videos on a range of topics relating to the Jurassic Coast

View Chapmans Pool Rebecca
Instagrammer Rebecca above Chapmans Pool in Purbeck.

Creating a more secure future for the fossils of the WHS

For over two hundred years the Jurassic Coast has been world famous for the wonderful fossils found here.

The palaeontological value of this eroding coastline is central to its status as a World Heritage Site, and new discoveries continue to be made almost every year.

However, more could be done to improve access to important specimens from the Jurassic Coast, build for them a more secure future, and better emphasise their unique role in the story of the World Heritage Site.

Xipheroceras ammonite lo-res IMG_1477
The spiralled internal whorls of a Xipheroceras ammonite. The ammonites around Charmouth are famed for the exceptional range of colours they exhibit.

We are going to:

• Improve public access to and engagement with fossils through programming, digital content and exhibitions.

• Support the management and sustainability of existing public fossil collections

• Address the acquisition and long-term security of privately owned fossil collections

Bridport Museum fossil
Exploring fossils at Bridport Museum. © Bridport Museum

Examples of current work in this area:

• Explore our Jurassic Coast Collection work, which aims to aims to identify and record fossils that demonstrate the Outstanding Universal Value of the World Heritage Site.

A well-preserved Dapedium politum fossil fish, laying over a large branch of fossil driftwood with several Promicroceras ammonites in association.

Supporting life on a World Heritage Site

The Jurassic Coast World Heritage Site brings many benefits to the area, binds coastal communities of Dorset and East Devon together and connects us to UNESCO’s global ambition to promote peace through ‘the intellectual and moral solidarity of humanity’.

The challenge for the Jurassic Coast Trust is to make sure our work helps foster an inclusive and sustainable way of life that celebrates Outstanding Universal Value and helps the Jurassic Coast community to thrive.

Swanage Beach in Summer - Herry Lawford
Swanage Beach in Summer. © Herry Lawford via Flickr.

We are going to:

• Facilitate partnerships and collaborations that strengthen positive impacts on the Site

• Promote responsible behaviour along the WHS

• Maintain a lively group of JC Ambassadors and volunteers who can assist with our work and help support our partners

• Embed equality, diversity and inclusion practises across JCT work-streams

• Demonstrate the value of the WHS through socio-economic research

• Recognise and promote health and wellbeing benefits of the WHS

Anthony Cline on Stuart Line Cruises trip
Jurassic Coast Ambassador Anthony Cline providing commentary on a cruise from Exmouth. © Sam Rose

Examples of current work in this area:

• Helping to increase access, diversity and social inclusion on the Jurassic Coast

• Jurassic Coast Fossil Warden

• Maintaining support for the management of the West Dorset and Undercliffs Fossil Codes

stuart godman fossil warden
Stuart Godman, Jurassic Coast Fossil Warden. © Sam Rose

Growing the Jurassic Coast Trust

The Jurassic Coast Trust must secure its future in order to continue its necessary charitable work.

You can help us by joining us as a Member, a Business Partner, or an Ambassador.

You can also sign up to our mailing list (see the sign-up box at the foot of this page) and by following us on Facebook, Twitter and Instagram.

PIC and JCT at Spyway Dino Footprints
Purbeck Ice Cream and the Jurassic Coast Trust at the Spyway Dinosaur Footprints.

We are going to:

• Promote sustainable tourism practises for visitors and businesses

• Expand and improve the tourism-related services we offer

• Develop and diversify the Jurassic Coast Trust’s income streams

Lulworth Cove & Durdle Door walking sign - Julz
Lulworth Cove & Durdle Door walking sign. © Julz via Flickr.

Examples of current work in this area:

• Our Membership scheme, which includes our regular Time to Inspire newsletter

• Our range of Jurassic Coast books and other products, available through our online Shop

• Our Business Partner scheme, which includes local accommodation providers, visitor attractions, and a range of other businesses who love and value the World Heritage Site

Time to Inspire
Time to Inspire, the magazine for Jurassic Coast Trust Members and Business Partners.